How do I know a professional press from an amateur press?

When you buy a poster, the quality of the print is one of the key factors that affect the overall impression and durability. Professional printing ensures that your decoration will look great and last for years, while amateur printing can lead to fading, blurriness, and other issues that will mar the overall look. But how do you know if the poster you're getting is actually professionally printed? At GoodArtVeritas, we love bringing you quality printing, so we'll share a few basic points that can help you distinguish professional printing from amateur printing.

Sharpness of detail

One of the main characteristics of professional printing is precision and sharpness of detail. When viewed up close, every detail should be clearly defined and sharp, whether it's fine lines or textures. Amateur printing often suffers from out-of-focus and blurred lines, which can greatly degrade the final image. If the print is blurry or bland, it is probably an amateur process.

Saturation and colour fastness

Professional printing uses special inks and technologies to ensure colour saturation and colour fastness. Colours should be vibrant, realistic and consistent. Amateur prints often have the problem of uneven colours or fading after a short period of time. In addition, professional printing uses proper color calibration, which ensures that colors match the original design, whether they are bright or muted tones.

Print material

The paper and other materials that are printed on play a vital role. Professional printing uses high-quality paper, which is often thicker and has a special finish. Such paper is resistant to damage and prevents loss of colour and detail. Amateur prints are often made on cheaper, thinner paper that can look cheap and tend to wear out more quickly.

Fade protection

Quality printing also takes into account long-term durability. Professional printers often use special UV-resistant inks, which means colours remain bright and vibrant even after exposure to sunlight. Amateur prints often lack this protection, leading to rapid colour fading, especially if the poster is placed in a sunny location.

Smoothness and consistency of the print

A professional print should be absolutely even and smooth across the entire surface. On amateur prints you will often see visible 'streaks' or uneven areas where the ink is applied too heavily or weakly. This phenomenon, known as "banding," is one of the most visible features of amateur printing and detracts from the overall impression of the poster.

Experience and expertise

Professional printing requires expertise and experience. There are many amateur printers on the market who do not know the procedures and techniques to achieve the optimum result. At GoodArtVeritas, we have years of experience in graphic design and printing, which means that each of our posters undergoes quality control and is printed on top-of-the-line equipment. This ensures that you receive a product that meets our high standards.

Choose quality and let every detail stand out

When you're choosing a poster, don't hesitate to focus on the quality of the print - it will determine whether your new piece will look great long after the fact. Professional printing will add a real touch of art and originality to your interior, while amateur printing can be rather disappointing.

Here at GoodArtVeritas, we focus on every detail and ensure the quality of the print so that your posters look perfect and bring you joy for years to come. Choose quality that gives you a lasting experience and real value.